Crotenoids are plant pigments. They give plants color. Carotenoids act as anti-oxidants, enhance the immune system, facilitate cell to cell communication, and protect the skin against ultraviolet radiation. Common carotenoids found in fruits and vegetables include alpha- carotene, beta- carotene, lutein,lycopene and zeaxanthin.
Clinical research has show increased levels of carotenoids in the blood of those receiving Juice Plus+ as compared to those not receiving the fruits and vegetables in a capsule.
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